Build a predictable pipeline of sales meetings.
Let me build and run an outbound engine for you - finding the right accounts, reaching the buying committee and turning interested prospects into booked meetings.
Sales calendar
A much nicer problem to have.
IT Director
Manufacturing
CFO
Accountancy
Head of IT
Construction
CFO
Legal group
IT Director
Financial services
Operations
180 users
Head of IT
250 users
Managing Director
Professional services
Operations
Multi-site
IT Manager
Logistics
Why outbound breaks
Great sales teams still need something to close.
Referrals are unpredictable. Prospecting gets pushed aside when sales gets busy.
And most outbound agencies don't understand how complex MSP services are actually bought.
The answer isn't just sending more cold email.
Outbound works when the system behind it works.
The right accounts
A bigger list isn't a better list. You need companies that genuinely fit what you're selling.
The right people
MSP deals aren't bought by one job title. You need to reach the people who influence, evaluate and sign off the deal.
A reason to respond
“Reduce costs and improve IT” sounds like every MSP in the country. Your outreach needs to be relevant to that account, that person and the problems you can actually solve.
Consistent execution
Good campaigns still fail when infrastructure is poor, sending is inconsistent or interested prospects sit unanswered.
Get those pieces right and outbound becomes a repeatable way to create new sales conversations - without relying on your sales team to generate them.
From first call to launch
Everything built, approved and ready to launch.
You don't need to build lists, learn email infrastructure or manage another prospecting tool. I handle the outbound operation from initial strategy through to launch.
Discovery
We start with a short, free call to understand what you sell, your typical deal size and where you want to grow.
If I don't think my system is a good fit, I'll tell you.
Provision the infrastructure
Sending cold email from your main domain creates unnecessary risk, so I set up dedicated domains and inboxes for your campaign.
The infrastructure starts warming while we work on the strategy, targeting and messaging.
Strategy
We work through your strongest offers, ideal customer profile, target accounts and the buying committee involved in the sale.
Then we decide which problems, triggers and messages give us the strongest reason to start a conversation.
Build and approve
I build the account list, map the relevant people and enrich each prospect with the context we need to make the outreach relevant.
You review the targeting and messaging before anything is sent.
Launch
Once the infrastructure is ready, the campaign goes live. I manage sending, monitor responses and keep improving the targeting and messaging.
You focus on sales conversations. I keep the outbound engine running.
Specialist MSP outbound
I know who to target, what to say and how to reach them.
I've worked inside a large UK MSP, building audiences, developing messaging and running outbound campaigns that generated real sales opportunities.
That experience goes into every campaign I build for you.
The outcome
Imagine opening your calendar tomorrow to this.
Qualified meetings with companies you'd actually want as customers.
10:00
IT Director
220-seat manufacturer
13:30
CFO
Multi-site legal firm
15:00
Head of IT
UK logistics group
Ready to talk?
Give your sales team more opportunities to close.
Let's work out whether outbound makes sense for your MSP and what the first campaign could look like.
Build my outbound engine→FAQ
Any questions?
I've been burned by an agency before. Why is this different?+
You never have to take it on faith. You approve the targeting before anything sends, you read the copy, and you watch demos, replies, and meetings coming in on a live dashboard.
What counts as a qualified meeting?+
We define that together before launch based on things like company fit, seniority, need and the services you're looking to sell.
Will you break my domain?+
The campaign uses dedicated sending domains and inboxes rather than sending cold outreach directly from your primary company domain.
My product is too complex for cold email?+
I've had this problem before at Exponential-e - if you focus on the outcomes matched to a pain point the buyer has you get very good rates even with products which take a long time to explain.
How fast do results come?+
The engine takes around 4 weeks to build and warm, sending starts from week 4-5. After that we should see results from email 1 within a few days and subsequent emails too.
Can we review email copy before launch?+
Yes, I'll send you the email copy for review before we start outreach
Who handles replies?+
I monitor campaign responses and make sure positive interest is acted on quickly, rather than leaving prospects sitting in an inbox.